The Helpful Content Update Was Not What You Think
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September 6, 2024
10
Description
In their original announcement in August 2022, Google wrote that this was a sitewide signal, but mainly affected by document-level factors intended to judge the helpfulness of content. Many SEOs, including myself, speculated that this might be a highly prescient first move against a new wave of LLM-generated spam. Google, through some complex machine learning methodology, was judging the subjective quality of content, or so we were to believe.
Useful information
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